The Black+Decker Mouse Sander is one of the most iconic DIY tools ever and for the launch of the new and improved Mouse Black+Decker wanted a stand out global campaign.
To answer the brief we played on the personality of the Mouse and had a little fun. The final execution was a series of 4 visuals. The hero visual perfectly captured the character of Mouse while the 3 supporting visuals focused on the key features of the product. The campaign has been very well received and the Mouse is well and truly back.