To produce a video for the launch of the new range XRP cordless drill from DEWALT. Web film for Black+Decker website and distributed through all social channels.
DEWALT is big in construction, so we decided the locations had to be epic. We found the largest residential construction site in Europe and used this as our backdrop. DEWALT films always feature a real end user for authenticity: this film was no different and featured the talent of Phil Mavis, who clearly demonstrated the power of the new XRP Drill.
The DEWALT video ‘look’ is something we have developed over the past two years. We are always looking for ways to push the films forward, each new film building on the last.