The Client
Diageo – Reserve Brands Group

The Brief
The Diamond Jubilee by John Walker & Son was created by Diageo to mark the Queen’s accession to the throne. Limited to 60 editions, the whisky was sold in a diamond-shaped Baccarat decanter. It was on sale by invitation only, for £120,000.

Our Creative Insight
We wanted to create a stunning visual worthy of this high profile, one-off campaign that represented the passion and master craftsmanship behind this project.

Our Approach
We wanted to show off the details and craftsmanship involved in this unique project. We brought high-end production and photography techniques to create a luxury feel.

Working with the only bottle in existence at the time of the shoot was a little nerve racking.

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