Parlourwood

The Client
Diageo – Reserve Brands Group

The Brief
To create a key visual for the Johnnie Walker Gold Label limited edition pack for travel retail across Asia Pacific. We wanted to create something that would really stand out from the crowd in a busy retail environment.

Our Creative Insight
We wanted to get across a sense of celebration, so we photographed the bottle against a backdrop of an explosion
of real glitter.

Challenges
Photography glitter explosions.

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