To produce a video for the launch of the new Mouse, an iconic tool invented by Black+Decker. We had already developed the concept for the print campaign, which focused on the return of the Mouse. The tool had been redesigned and reengineered – and given a new strapline – “The Mouse is Back”. Web film for Black+Decker website and distributed through all social channels.
Our Creative Insight
Upcycling is bang on trend and the Mouse is a perfect tool for this. We developed a before and after story to show an aspirational, creative lifestyle that dramatised the brand’s personality of “Surprising Individual Character”. We also wanted to aim it at a younger audience, which is key for the client as they look to
engage with the next generation of customer.
Our style for this film was current and natural with a sunny vibe.
We wanted to create a homemade, folky and happy feel for our story, and used actors that were typical of the consumer we were aiming at: down-to-earth, creative and approachable.
Driving a very old VW camper van that leaked petrol and with brakes that didn’t work too well was a challenge to say the least – but it all added to the film’s authenticity.