Diageo – Reserve Brands Group
The Diamond Jubilee by John Walker & Son was created by Diageo to mark the Queen’s accession to the throne. Limited to 60 editions, the whisky was sold in a diamond-shaped Baccarat decanter. It was on sale by invitation only, for £120,000.
Our Creative Insight
We wanted to create a stunning visual worthy of this high profile, one-off campaign that represented the passion and master craftsmanship behind this project.
We wanted to show off the details and craftsmanship involved in this unique project. We brought high-end production and photography techniques to create a luxury feel.
Working with the only bottle in existence at the time of the shoot was a little nerve racking.