The Client
Diageo – Reserve Brands Group

The Brief
We were asked to create a hand-finished book to communicate the story and taste experience of Johnnie Walker Blue Label, a premium whiskey. This was to be used in global private tasting sessions as an educational tool and gift.

Our Approach
It was imperative that the design and finish of the book echoed the ethos of the brand. We used premium paper stocks, print techniques and hand-finishing to stay true to this.

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