The Client
Diageo – Reserve Brands Group

The Brief
This ultra premium blend of John Walker whisky is limited to 330 individually numbered, hand-blown Baccarat crystal decanters. Our brief was to create a visual that conveys the rarity and craftmanship of this bottle and liquid.

Our Creative Insight
We explored the effect of light passing through the crystal to capture the beauty of the crystal decanter.

Our Approach
We treated the crystal as if it was a precious jewel. Shining light through the glass created a dazzling, magical effect as the refracted light passed through the bottle.

The_John_Walker_01.jpg The_John_Walker_03.jpg The_John_Walker_02.jpg